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World Architecture Festival is where the world's architecture community meets to learn, exchange and be inspired. Influential architects and commentators discuss the latest challenges and innovations.
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Thursday Oct 05, 2017
Thursday Oct 05, 2017
Brand and experience design - combining temporary and permanent
- How to blend the ephemeral element of experience design with the more permanent design of retail and brand interiors
- Considering the digital experience as a connecting factor between a temporary brand experience and the permanent
- What strategies can be adopted to give a retail interior flexibility as well as increased longevity when often they have a limited life span?
- Digital and physical storytelling for brands: the extended role of the designer
Philip Handford, Principal, Campaign
Chair: Edgar Gonzalez, Director Bachelor in Design, IE School of Architecture and Design, EGD Edgar Gonzalez Design
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